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Carolyn Choate – Guestify
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Carolyn Choate

What happens after the launch? I help coaches sell more books, courses, and programs by setting up a system that does the selling for them in the background, freeing up time for the work they really love

Overview:

I have a knack for explaining sales funnels in a way that gives an audience an "ah ha." Many people have heard the word but don't know what it means and the explanations are all hyped up and full of buzz words. I clearly explain what a funnel is, how it works, and why every online business needs (at least) one!

Bio:

Carolyn helps coaches sell more books, courses, and programs by setting up a system that does the selling for them in the background, freeing up time for the work they really love.

How? With sales funnels. She discovered a gift for marketing and sales funnels in her late thirties, which came as quite a shock because her degree is in poetry writing.

But what she realized is that good marketing is a form of storytelling and its purpose is to connect people who need something with the people who have it. She has a talent for seeing the clearest path for your business to turn strangers into leads and leads into clients.

Carolyn has worked with dozens of clients from brand new mindset coaches to marketers with decades of experience to optimize their website to sell. 

She believes in funnels that are less bro-marketer and more a gentle path that guides a potential client stepping stone to stepping stone right to your door.

Most recently she has been helping coaches who have published or contributed to a book to continue to use it to grow their business long after the launch. 

Noteworthy Guest Podcast Episodes:

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Suggested topics:

Sales funnels that aren't pushy

Make your website sell for you

Keep using your book to build your business after the launch

Suggested QUESTIONS:

What is the difference between a website and a funnel?

Are email lists still necessary?

What are some of the biggest mistakes coaches make when marketing their offers?