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Judy Baker

Get More Bang for Your Book

Overview:

As a guest on your show I will share practical and timely tips for how to: Reboot your book, reach clients and turn your content into cash Engage with readers, get book reviews, and grow revenue Increase your impact, increase your income Launch Your Book, Launch Your Brand How to go Beyond the Book Launch, Secrets for Keeping Your Message Seen and Evergreen The 5 Mistakes business authors make that stop books from selling and what to do instead Why you don't have to be perfect to get results How my cancer journey helped me grow personally and professionally

Bio:

Judy M. Baker is an author, poet, and book lover. She discovered a silver lining to being diagnosed with ovarian cancer in the last week of 2013 — gaining an appreciation for the importance of prioritizing happiness and wellness. These lifestyle changes are side-effects she treasures. “Happiness is a choice” and she engages in being happy every day. Judy brings joy to her clients. We know her for listening deeply, hearing what people need, and guiding them to succeed, one step at a time. She is a reliable sounding board. Judy can shut up and listen and encourage honest conversations about tough challenges authors and business owners encounter. She knows what it is like to be a business owner, author, and introvert. Book Marketing Mentor Judy M. Baker is in business to inspire authors to take actions that make a difference in their visibility and book sales. She embraces experimentation, creativity, curiosity, and engagement to help clients fully express their purpose with passion and power. Encouraging authors to see marketing is a part of everyday conversations. She shows how small strategic actions build awareness, gain attention, grow connections, and sell more books. A fear of public speaking disabled her ability to communicate. Judy loves to share how she overcame shyness to shine as a speaker. Her practice of deep listening to the challenges and concerns of her clients allows her to bring empathy into mentoring sessions—providing a safe place for authors to explore ideas and ways to overcome the obstacles getting in their way. Baker makes the hard stuff of book marketing easy. She specializes in branding and marketing. Her expertise as a graphic designer, book designer, marketing strategist, performer, and being a profoundly curious individual are some reasons authors love working with her. Baker is active in the publishing community and serves on the board of Redwood Writers, where she leads by collaborating, nudging, and respecting the needs of members. Baker is a native Californian, living her dream in Sonoma. Past President of The Bay Area Independent Publishers Association, BAIPA; a member of the Bay Area Consultants Network (BACN); President of Redwood Writers. Judy is a member of the Napa Valley Writers Club. She is a member of the Women’s National Book Association San Francisco Chapter and Bay Area Women in Publishing.

Noteworthy Guest Podcast Episodes:

Approved Media:

Suggested topics:

Beyond the Book Launch—Secrets for Keeping Your Message Seen and Evergreen

5 mistakes business authors make that stop books from selling and what to do instead

Reboot Your Book, Get Seen and Get Paid

Turn Your Book into Cash

Brand You, Your Book, and Your Business

Suggested QUESTIONS:

What is the biggest mistake most authors make after they have published their book?

How does the price of a book kill or stimulate sales?

What is the value of storytelling in your book marketing?

How does choosing the right keywords and categories impact the sales of your book?

Can the lack of a marketing plan sink your book sales?

Why you may need to change your cover design.

How do you reboot your book years after it was first published?

Why creating a workbook can put money into your bank account?

How does giving your book away stimulate sales and business?

Why taking two actions a week can keep you and your book in front of your audience for years.

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